Digitech Trio - Commercial

In January 2015, DigiTech used this video, which I had the great privilege of writing and directing, to unveil the most innovative guitar product of the year. The Trio guitar pedal went on to win best in show at the 2015 NAMM Show, while this video and an accompanying one of Canadian musician Jason Zerbin playing around with the pedal made the rounds online in the first few weeks of hype. 

Jesse LupiniComment